Ebba, an experienced and highly competent leader in the investment world, will play an important role in the company’s future.

Roaring is pleased to announce the latest addition to its board, as Ebba Lilliehöök becomes a new board member of the SaaS company. Ebba has extensive experience in financial strategy, acquisitions, and growth, and will play an important role in the company’s future strategic decisions. Ebba began her assignment on 25 October 2023 through Nordstjernan Growth and strengthens Roaring in the company’s pursuit of continued growth.
“I would like to warmly welcome Ebba Lilliehöök as a new board member of Roaring. Ebba has an outstanding background and extensive experience that add great value to Roaring on our journey forward. I am convinced that Ebba’s financial expertise and experience of expansion and growth companies will help us set the right strategy going forward. The fact that she has also worked closely with partnerships and management is something we will benefit from, especially when we evaluate the strengths of our product. We are truly looking forward to having Ebba on the board!” says Johan Jensen, CEO of Roaring.
“It feels very exciting to be elected to Roaring’s board. I am truly impressed by what Johan and the team are building and look forward to actively supporting the company, particularly in matters related to expansion and financial analysis. Roaring is a powerful company, based on a scalable product with great customer value, which lays the foundation for strong growth opportunities going forward,” says Ebba Lilliehöök.
Ebba holds a master’s degree from the Stockholm School of Economics and has previously held expansion- and acquisition-related positions within the Axel Johnson Group, Telia Ventures, and Klarna. At Telia Ventures, Ebba focused on identifying growth opportunities and new revenue streams, and at Klarna she played a central role in acquisitions, investments, and partnerships.
Roaring, established in 2016, is a leader in automated customer and supplier checks with a focus on minimizing business risks. Through smooth access to business-critical information, Roaring ensures regulatory compliance and strengthens organizations’ risk assessments – and can at the same time contribute to a seamless onboarding of new customers. All for a world without time-consuming, frustrating, and unnecessarily complicated business-critical processes.
Roaring is ranked as the 14th fastest-growing technology company in Sweden according to Deloitte Sweden Technology Fast 50. During the most recent financial year, Roaring grew by nearly 50%, and the goal is even faster growth in the coming year. Roaring’s headquarters are located in Danderyd, Stockholm.
For more information, visit www.roaring.io or contact Roaring at 08-819 820.
