To successfully register new customers at the desired speed, Convini has developed a quick and easy way to register as a customer in their mobile app. The app uses the Roaring API to fetch personal data, thus making the registration process as simple as possible.
The introduction of the mobile app has transformed the current "analog" way of shopping and paying and the digital channel is opening up a new world of possibilities.
"The conversion of new customers and the usability of the application has increased thanks to the simplicity of the new customer registration process."
The introduction of the automatic collection of personal data from folkbokföringsuppgifter has proved very valuable and resulted in;
- It has become easier to register as a customer. Simply supply your personal (social security number) number and a unique Convini number and you're all set to start shopping.
- The Customer registration conversion has increased thanks to the possibility of registering a new customer in the mobile app.
- The quality of our customer data has improved since we're able to get correct personal data already from the initial customer contact.
- With more people registering in the mobile we get an increased we get a larger display window where we can deliver more personalized offers